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Blogging for Business: Write it, publish it, shout about it
What’s the point of updating your blog with fresh, new content if you’re not going to tell people about it? In all likelihood this will just result in it getting ignored. Therefore your business should...
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Social Media for Business: Ask Questions
If Social Media is about engagement (and we’re huge believers that it is) what is the best way to initiate this? Easy. Ask Questions It doesn’t matter if you’re using Facebook, Twitter, Google Plus or...
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Spot The Difference: Facebook Page and Facebook Profile
Until fairly recently Facebook was considered a great platform for B2C – Business to Consumer only. With recent changes Facebook now presents opportunities for the B2B companies via paid ads and...
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How to run a Facebook Poll
As we all know, one of the best ways to encourage engagement on your social media channels is to ask questions. Well it just so happens that Facebook has a “Question” function that allows you to ask...
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How can I control what others post on my Facebook page?
It is understandable if you would like to control what other people can and can not post on your businesses’ Facebook page. Fortunately Facebook do give you some power in this regard. By selecting Edit...
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Your Facebook Page: No response? No good.
If customers or potential customers are using Facebook messages to contact you, it’s important that you reply back. Not responding is a message in itself; “we’re not interested”. If you don’t have the...
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2 reasons why you need to use Facebook Insights
We’ve boiled the reasons for using Facebook Insights down to two key points. So here goes, the two major reasons for using Facebook Insights for your Facebook Page. • Find out what to post The “Engaged...
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Social Media: What’s your Tone of Voice?
Before we look at why this is important, let’s define what is meant by “Tone of Voice”: Your characteristic style or manner of expressing yourself. Businesses should have a consistent tone of voice...
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Unique copy for unique Social Media sites
Facebook, Twitter and LinkedIn provide an opportunity for you to connect with an audience. This audience is not the same for each site. Your Twitter followers are not necessarily your Facebook fans and...
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Social Media for Business: Boost those Facebook Posts
Facebook for Business For those of you who are a little intimidated by Facebook ads (you needn’t be, they’re extremely simple to set up) the ‘Promoted Post’ option is a good place to start. What are...
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Facebook is about engagement too
Engage! Facebook is all about posting updates and watching the likes come in, right? Wrong. Posting updates is certainly part of maintaining a successful Facebook Page for your business. However, it...
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Our Top 10 Social Media Platforms. What Should Your Business Be Using?
DON’T PANIC! By no means are we suggesting that you need to be on all these social media platforms! When it comes to social media it is not a competition of how many sites your company is signed up...
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Are you using Social Media for your business? If the answer is yes, you need to shout about it. After all, what’s the point of being signed up if you’re not going to let people know? Ideally, every...
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“How often should I post Social Media updates?”
How often should I post? That’s the most common question we’re asked at our Social Media business training courses (see the link at the bottom for more information!). The answer? Well it depends on...
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Finding your customers on Facebook
Find your customers You can now import a CSV file made up of your customer’s email addresses onto Facebook. Once imported Facebook locates any email addresses that are attached to a Facebook account....
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How Significant are Facebook Likes for Your Business Page?
We get a lot of people who come on our Facebook training course with one aim – to get more Page likes. They leave our training course knowing these two things (as well as lots of other useful...
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Facebook and Hashtags are now Friends
Facebook now likes Hastags A few months ago whilst on Facebook, I noticed a friend’s status update: “Why do people use #’s on Facebook? It doesn’t do anything. #wasteoftime!” (That’s the polite...
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Social Media and Blogging: Affiliate Action-Pack
Getting social with your affiliates As your business grows, you’re bound to build up partnerships with other companies. The likely objective of these relationships is to create an audience crossover –...
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Content Marketing: Does your website show signs of life?
Does your site have fresh content? If your business’s website claims to have a blog (ie you link to a blog), you need to ensure that this blog is regularly updated. Look at it from a customer’s point...
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Content is still King on Facebook
Content Matters Over the last few months we’ve been posting inspirational (well we think so) business quotes on our Facebook page: “It’s not the size of the dog in the fight, it’s the size of the fight...
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